Team Work

I have been studying up on my Inbound Marketing. You can see the books I am reading on the bookshelf to the right of this post. The basic is simple you DON'T need money to do great advertising just a little know - how and time. When you get right down to the nitty gritty it is just about how many inbound links you have coming to your shop or blog ( present count 4/09/10 729 and a WebsiteGrader.com score 89.3/100) and how important they are to a search engine. As I learn more I want to share my learned knowledge with you.

Part 1 of my plan is: to do joint in Etsy Marketing.
When deciding to do this it is best to join a team with your point of view. My point of view is natural toys. I am a member and leader of the NaturalKids Team on Etsy. I have picked a few members to do joint projects with. To make a toy that can be matched or paired with another members items. There is no way on etsy to place an "ad" on you website but you can featured each other's items in your photos and give links in your listing to there items.



Example one: Party Time Playset for  Bendy Dolls


Dannielle's listing at Princess Nimble - Thimble

The Bendy dolls and Playset sold very quickly. I can also see on my GA how many views are coming from her shop by her website set up to be a launch pad to her shop.


Example two: Rainbow Sorting Bowls featuring matching sorting felted acorns.


Donni's listing from FairyFolk

Both items sold with in hours of listing (same customer followed the link). Since in both cases I am a team member and friend I can keep in close contact with the other shop.

Key points:
  • I found this worked best if I bought the items that I would be featuring and then asked the other party to do the same.
  • Links will only be live if you add the whole URL shop name.
  • Keep good records so that you can see if this works as good advertising for both shops.
  • Keep the photos simple and beautiful.

5 comments:

MuddyFeet said...

Fantastic idea! I love the combinations you have come up with! I'll definately have to look into this.

Kelly
MuddyFeet.etsy.com

Simple Mama said...

Great idea! Jen from SewnNatural and I have worked on a few collaborative projects:
http://www.etsy.com/view_listing.php?listing_id=43531256

and

http://www.etsy.com/view_listing.php?listing_id=43768520

It's so much fun working together!

themagiconions said...

Very insightful thoughts... you are a marketing natural!

BirchLeaf Designs - Wendy and Mojo said...

Nice work Beccijo!

mrsbeccijo said...

Just wanted to update and say that we are all seeing some cross shop buying going on!!!

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